Planning of Hybrid Portfolios for Industrial Solution Providers in Machinery Engineering

Increasingly difficult technical differentiation from the competition and growing demand for integrated customized solutions require companies to make strategic adjustments to their portfolios and business models. Due to the increasing possibilities of service and software applications in the provision of solutions, a holistic view of the portfolio is required, in contrast to the widespread focus on physical products. The transformation into a solution provider can only succeed through systematic combinations of product elements with value-added services to create customized solutions. These contribute to longer, more frequent and more intensive use of the physical product, as this is tailored specifically to customer requirements, and thus also to better resource utilization through a longer life cycle. Therefore, this paper presents a methodology that enables the planning of hybrid portfolios consisting of products and value-added services in machinery engineering. Furthermore, a procedure is described how customized solutions can be created under complexity-reducing aspects.