The Role of Value Co-creation and Top Management Involvement in the Development of Data-Based Services

Data-based services play a major role in reaching sustainability targets as they contribute to optimizing the use of production resources and enable sustainability improvements in production processes. The development of data-based services poses a challenge for companies of the manufacturing industry due to lack of knowledge regarding value creation and top management involvement. This paper provides a view on related work on development processes for data-based services and sheds light on proposed development methods. Interviews are conducted with large sized companies of the manufacturing and logistics industries to qualitatively investigate practices and lessons learned regarding the development of data-based services. Applying Gioia methodology, the paper derives recommendations for data-based service development and proposes implications for further research on the involvement of top management and the use of value co-creation.