Tracing the Visual Path: Gaze Direction in the 360 Video Experience

In traditional storytelling, a kind of predefined structure typically guides the narrative. However, when we move beyond the constraints of a rectangular screen, new possibilities emerge. 360-degree videos offer a unique opportunity to narrate with every element visible to the user in each frame. Nevertheless, some questions arise: What exactly are the end users seeing? Where is their attention directed? This paper deepens into an analysis of the data captured from the position and rotation of the headset worn by viewers while watching 360-degree videos. To accomplish this, two videos created by university students were examined, where gaze information was captured by testing it with a group of participants. Alongside watching the videos, participants provide their feedback on what elements they focused during the video. The findings revealed that participants tend to focus on elements intended to draw their attention. Furthermore, when the camera was stationary, participants found it easier to explore their surroundings, highlighting the value of utilizing the 360-degree format.