From the Algorithm to the New Art Collector. Design, Development and Launch of an Innovative NFT Collection

Blockchain technology is opening up new and interesting spaces for creative sectors, redefining the relationship between the artist and the public, enabling the collecting of digital artworks and the incorporation of digital artists into the art market. New artistic formats such as PFPs, 1:1 Art and Generative Art make up what we generically term NFT Art, a wide range of new offerings that is undergoing increasing interest, both for creatives and for collectors. This paper aims to aid understanding of these new paradigms, beginning with a description of the concepts in question and then developing a practical applied generative art project which will enable us to offer a first-person look at all the stages, from conception to public launch. In this way we can offer here a guide we hope will be useful to future artists and designers who wish to approach these new and fascinating art spaces.