Geopolitics and Business Strategy

Over the last 30–40 years, globalization has reshaped the business world and led many companies to operate in many more countries and regions than ever before. At the same time, the collapse of the former Soviet Union, the rise of China, and the U.S.-led war on terror have all led to a chain of events that has made the world’s geopolitical context more complex than ever. Business leaders, however, are largely ill-equipped to analyze geopolitical trends and are often taken by surprise by events. The Chapter on geopolitics and business strategy attempts to address this situation by providing business leaders with a framework they can use to better align their business strategies with the geopolitical complexity of the world.