Case Studies of Rural Regions Servitization-Oriented Collaborative Networks Building

The chapter presents case study research carried out by combining qualitative structure analysis with multiple case study analyses on activities of rural development networks involved in the servitization of the Lithuanian rural regions. The case analysis demonstrates that the success of farming servitization depends on the efforts of the farmer to collaborate with the user of the service and other participants in this process who can contribute to the improvement of business processes (resource suppliers, other entrepreneurs, consultants, and scientific institutions), business promoters (public agencies, non-governmental organizations, social movements, etc.), and policymakers.