Specifics of Collaboration in the Service Economy: Orientation to Multisided Platform-Based Networking

This chapter analyses challenges to territorial servitization in the context of four paradigm innovations related to the changes in the role and nature of collaboration: (1) the pursuit of competitive advantage is shifting to the creation of mutualistic symbiosis between participants of the business ecosystem; (2) institutionalized collaboration is replaced by network relations; (3) the collaboration between actors with similar interests is shifting to multiactor partnerships; (4) the market economy is replaced by the platform economy. These paradigm innovations are closely interconnected but each changes a certain dimension of the mental model inherent in the industrial era.