Leveraging Digital Systems and Online Marketing for Increased Profitability

The digitalDigital revolution has become a major disruptor for companiesCompanies across the world, creating opportunities, enhancing the organizational performanceOrganizational performance and most importantly, increasing business profitabilityBusiness profitability. This paper will look into the implementation of digitalDigital solutions, such as CRMCRM systems (Customer Relationship ManagementManagement) across Romanian companiesCompanies, for cost-reduction and time-savingSavings practices, as well as the use of online marketing tools (Email marketing, Google Ads, Facebook Ads, SEO & SEM) for increased exposure, sales, and business profitabilityBusiness profitability.