Tuesday 4 June

This Chapter describes the second day of an MBA student’s project to find out, for a newly appointed CEO of a manufacturing company, what happens with the company’s products from the beginning of their life to the end of their life. This Chapter includes interviews with the leaders of the Marketing, Engineering, Production, After-Sales, Finance and Quality Departments on the company’s main site in South Germany. Each interviewee outlines their product-related activities. They outline the artefacts they use such as parts, data and documents. They describe the IS systems they use. They describe any product-related issues they have in the activity, and any improvement suggestions.