Monday 8 July

This Chapter describes the beginning of the sixth week of an MBA student’s project to find out, for a newly appointed CEO of a manufacturing company, what happens with the company’s products from the beginning of their life to the end of their life. The Chapter includes more than 20 interviews carried out at the company’s site in France. Those interviewed include representatives of the Marketing, Innovation, Engineering, Test, Operations, Logistics, After-Sales Service, IS, Human Resources, Finance and Quality Departments. The interviewees explain their product-related activities and the objects such as parts, data and documents they use in these activities. They also outline the IS systems they use, evoke product-related issues they have in the activity, and suggest improvements.