Sunday 23 June

This Chapter describes the fourth week of an MBA student’s project to find out, for a newly appointed CEO of a manufacturing company, what happens with the company’s products from the beginning of their life to the end of their life. The Chapter includes more than 25 interviews carried out at the company’s site in North Germany. Those interviewed include representatives of the Marketing, Innovation, Engineering, Production, After-Sales, Regulatory, Purchasing, Finance and Quality Departments. The interviewees explain their product-related activities and the objects such as parts, data and documents that they use in their activities. In addition, they outline the IS systems they use. They also expand on the product-related issues they have in the activity, as well as suggesting improvements.