Territorial Attractiveness: Far from the Economic Heart Far from Media Coverage

This article aims to highlight the importance of the media in the promotion of the regions. For this, we extracted from the web the textual data of a mass circulation newspaper in Morocco from October 1991 to September 2020. Then, we noted the number of times the localities of a region were cited to estimate its rate of daily, weekly and monthly media coverage. We used exploratory spatial data analysis to show that media coverage of a region has a significant effect on its preponderance in terms of economic activity, and hence the media could play an important role in promoting Moroccan regions.