Validity and Reliability Study of Supply Chain Innovation Business Model

The need for supply chain innovation modeling is becoming prominent to achieve sustainability insurance and innovation excellence. One of the most crucial steps in business model adoption is the validity and reliability study. The literature is involving several methods and measures in the concern of the Partial Least Squares method, field of the Structural Equation Modeling (PLS-SEM). This paper aims to study different indicators for a supply chain innovation business model based on Moroccan industrial field data. The comparison includes the construct reliability and validity, the discriminant validity, and the model fit.