A Scientometric Analysis of Virtual Tourism Technology Use in the Tourism Industry

The study aims to analyze the characteristics of virtual tourism technology in the tourism industry over the past ten years. The development of digital technology and the increasing number of Internet users have had a significant impact on the productivity of the world of industry, especially the tourism industry sector. The concept of virtual tourism is one of the artificial intelligence technologies that uses simulation of travel sites in the form of images and videos containing sounds and text. The virtual tourism concept is an alternative effort to provide convenience in exploring tourist destinations armed with smartphones and internet networks. The study uses scientometric analysis to analyze data from 2013 to 2022 using the Scopus database and Citespace software. The number of publications on trends in virtual technology tourism and the tourism industry taken from the Scopuse search engine found 244 documents and has increased overall in the last ten years. Meanwhile, Scopus's data analysis shows that China (50) has the highest contribution to this research and the most dominant author in this research trend is Jung, TT (4). The research found that virtual tourism technology trends in the tourism industry consist of five (5) significant groups, namely technology acceptance, augmented reality, virtual reality experiences, tourism sector, and technology preparation. This research implies that it will help in the development of digital tourism in the world of the tourism industry.