Changes in Travel Behaviour Caused by COVID-19: The Case Study of Outbound Chinese Tourists

Three years after the COVID-19 outbreak, it is clear that the coronavirus pandemic has not only affected the world’s population but also altered people’s habits, attitudes, and needs to a significant extent. Ultimately, this has significantly affected tourism. This research aims to investigate the behaviour of Chinese travellers prior to, during, and after the pandemic, and help international tourism destinations and organisations prepare a suitable and safe environment to travel to and fulfil their desires and requirements. Specifically, the goals of this study are to determine whether the COVID-19 pandemic has altered Chinese outbound tourists’: (a) general travel habits; (b) behaviour when searching for and booking travel; (c) criteria for choosing an international destination; (d) travel intentions and the role of COVID-19; and finally (e) demographic profile. To collect data from Chinese outbound travellers, a primary survey using quantitative methods was conducted using a self-administered questionnaire. The findings showed some interesting changes in the behaviour of Chinese travellers. Among the most important findings, we note that health and safety are of the utmost significance. By utilising the insightful information and practical implications of the results, this study makes significant contributions to assisting governments, business associations, and travel companies in formulating tourism recovery strategies for Chinese outbound tourists.