Tourist Entrepreneurship as the Driver for the Transformation of Rural Women’s Role

The connection between disparities in the position and roles of rural women in local communities in the case of Northern Serbia (Vojvodina Province) is the basic theoretical and methodological framework of the chapter. The main objective is to answer the question on how the involvement of rural women in the field of women's rural entrepreneurship in tourism contributes to changes in their lifestyles and their quality, but also in what way this same action affects the local community and the whole society. The research was organized and conducted as a qualitative one, using a combination of multiple case studies and participants’ observation. The findings suggest that the position and role of rural women entrepreneurs remain burdened by several social, value, cultural, economic, and political factors.