The Italian Agrifood Supply Chain Sustainability Through Technological Heritage Redesign and New Relationships

In the current economic contexts, profound changes are witnessed in the agrifood supply chains structuring processes at an international level. The aim of this chapter is to build resource-based view to empirically explore the business relationships among Italian firms belonging to diversified sub-sectors of the Italian agrifood (suppliers, packaging materials manufacturers, machinery manufacturers, biomethane producers) that are the result of innovative and unusual sustainable strategic choices. Drawing on qualitative analysis, we investigate strategic choices (way of doing research, redesign of supply side relations, digitization of the supply chain relationships) to create sustainability and innovation in Italian agrifood sector. The research provided useful implications for management called for the adoption of frameworks that best fit the emerging needs of Agrifood companies and the continuous evolution of technologies and digital systems.