The Influence of Founders’ Social Identity, Decision-Making and Speed of Internationalization: A Configurational Perspective in Different Institutional Uncertainty Contexts

Early and rapid internationalization of firms are new growing phenomena (Cavusgil & Knight, 2015; Tabares et al., 2021). There is an open debate about how entrepreneurs address the future, how they identify opportunities and what impact it might have on different aspects of the internationalization process (Galkina & Chetty, 2015; Grégoire & Cherchem, 2020; Prashantham et al., 2019; Sarasvathy et al., 2014). Considering the international operations are the result of decision-making processes, its logic represents a powerful tool to understand entrepreneurs’ behavior in the foreign arena. Imported from the entrepreneurship domain, effectuation logic focuses decision-making on action and control in uncertain contexts. Entrepreneurs internationalize their ventures by following unplanned strategies with a means-driven logic (Crick & Spence, 2005; Kalinic et al., 2014) which foster access to foreign market knowledge (Fuerst & Zettinig, 2015) and the co-creation of international opportunities (Harms & Schiele, 2012). This makes rapid internationalization more likely (Andersson, 2011; Chetty et al., 2015; Prashantham et al., 2019).