Qualitative Data Analysis in the Health Sector

In the health sector, the implementation of qualitative data research is very important to improve overall services. However, the use of these methods remains relatively unexplored when compared to quantitative analyses. This article describes the qualitative data analysis process that is based on the description, analysis and interpretation of data. It also describes a practical case study and the use of NVivo software to assist in the development of a theory-based qualitative analysis process. This article intends to be a step forward in the use of qualitatively based methodologies in future research in the health sector.