Corporate Response to Normative Social Pressure

This chapter explores corporate responses to normative social pressures. Normative pressures refer to socially derived expectations where a plurality of institutional demands tend to be combined. Here a distinction is made between willingness and ability of organizations to respond to normative pressures. The willingness derives from issue salience that refers to the extent to which a stakeholder issue resonates with and is prioritized by management. Coverage includes an examination of normative corporate corruption pressures, including responses to auditors, and perceived socio-economic conflict toward an attempted remaking of capitalism towards social acceptance.