GPO Binoculars

German Precision Optics (GPO) are new kids on the block. Founded in 2015 by ex-CEO and Head of Development of Carl Zeiss Sport Optics, Richard Schmidt (who spearheaded the development of Zeiss’ current line of Terra, Conquest and Victory SF binoculars), recruited a world class team of chief executives, scientists and optical engineers from Zeiss, Leica, Swarovski, Meopta and other companies, to bring to market products offering top-drawer optical performance at much more reasonable prices to the consumer. All their products are designed at their headquarters at Inning am Ammersee, in the suburbs of Munich, Germany. Their entry level binoculars – the Passion ED – are assembled in China while their flagship HD series is manufactured in Japan. Once assembled, they are shipped back to Munich, where extensive in-house inspection and quality control takes place, before being dispatched to retailers or individual customers across Europe and North America. GPO now manufacture and sell high-end binoculars, rifle scopes and range finders for the growing sports optics industry.