Zeiss Binoculars

Zeiss is a company that has been producing high-quality optical instruments since the mid-nineteenth century. The company was founded by Carl Zeiss, a German optical designer, in 1846 in Jena, Germany. The first Zeiss binoculars were introduced in 1894 and quickly gained a reputation for their exceptional quality and precision. In the early years of the company, Zeiss focused on producing microscopes and other precision optical instruments. However, as the technology for making binoculars became more advanced, Zeiss saw an opportunity to expand into this market. The company’s success was in large part attributed to the hiring of optical geniuses such as Ernst Abbe and Otto Schott, whose many inventions led directly to improving optical quality in all of Zeiss’ early products. Today Zeiss continues to be a world leader in the design and marketing of high quality binocular optics in all price categories.