SIMUS Applied to Quantify SWOT Strategies

This Chapter describes a methodology aimed at selecting a strategy based on SWOT (Strength, Weakness, Opportunities, and Threats) model (Humphrey, Swot analysis for management consulting. SRI Alumni Newsletter. SRI International , 1970). Once the SWOT matrix is established, it is converted to a numerical SWOT matrix, and from there, the methodology uses Linear Programming (LP) to make the selection and to establish a ranking. The procedure quantitatively selects the best strategy.