Factors Influencing Organizational Behavior in Marketing Firms: A Systematic Review

Organizational behavior has become a trending topic because of its relationship with the efficient management of employee behaviors for the optimization of internal activities in a company. Nowadays, employees are considered stakeholders of interest that influence at a structural level, as well as in decision making and strategy development. The objective of this review is to determine the factors that influence organizational behavior in marketing companies between 2012 and 2022. The information gathering method known as empirical literature search was used in this research. On the other hand, the databases used were Dialnet, Scopus, Scielo, Redalyc, among others; managing to collect a total of 30 articles. Another key point for the elaboration of this research is the countries from which most of the scientific articles were collected; among them: Ecuador followed by Mexico and Colombia. In the methodological approach, the one that covered the largest amount was quantitative. Likewise, it is concluded that the factors that influence organizational behavior involve issues corresponding to labor expectations, implementation of innovation schemes, alignment of business objectives, which causes an environment of productivity and appropriate organizational welfare.