Body, Fashion, and Artificial Intelligence: Reflections about Authorship and Style in Creation

From a comprehensive perspective and in the context of celebrating artificial intelligence, this article seeks to reflect on the relationship between authorship and style in intertwining among body, fashion, and technology itself. Artificial intelligence has helped the production of the most varied images, including images of virtual models. In general, virtual models wear clothes created by designers so far and make it much easier and less expensive to produce a catalog or even a complete advertising campaign for a new collection. This whole process and all these dematerialization culminate with the arrival of ChatGPT in November 2022. ChatGPT is a virtual assistant that operates with artificial intelligence, developed by OpenAI. In the theoretical-conceptual arc, authors such as Sennett, Pareyson, Merleau-Ponty, Rocha, among others, will be mobilized.