Intimacy as a New Value. The Couture Practice of Shape for Slow Fashion

“Fashion Alive” is a winning project of Creative Europe – European Cooperation Project, Crea Cult 2021 call, whose partners are: the University of Campania Luigi Vanvitelli (Unicampania) – Department of Architecture and Industrial Design; Cremodite (Asociacion Cultural Entrepreneur for Fashion and Technology Enterprises); University do Minho (Portugal, Department of Engenharia Textil); promotes sustainable practices in the fashion and textile sectors, through the development of innovative fashion collections presented during ad hoc events. The program of exhibitions, fashion shows, conferences and workshops facilitates participation and sharing of new knowledge and discussion on issues related to sustainability in fashion and textiles. The initiative helps to raise awareness in the fashion industry and society towards circular, inclusive, and symbiotic (PNRR) production and consumption models (SDG’s Goals). As a member of the Unicampania project team (of which: scientific director R. Liberti; members O. Cirillo, V. Cirillo, C. Scarpitti, M.A. Sbordone) during the courses collections of clothes were developed and prototyped, as well as critical-historical and narrative contents of the ancient trousseau tradition. In particular, in the courses of the 3-B Fashion Laboratory, Fashion Ecodesign and in the Textile Design laboratories of the Master of Design for Innovation (prof. M.A. Sbordone, PhD students: C.I. Amato and M. Orlacchio) the Fashion Alive project was interpreted as the hub for the development of material contents (collections and textile concepts) and immaterial contents (enhancement of the ancient trousseau or trousseau) pertaining to the meaning of the creative and cultural industry, such as fashion represents and of the trousseau in the demo-ethno-anthropological sense.