A Reflection on Sustainable Actions in a Plus Size Lingerie Manufacturing Company in São Paulo

This article aims to analyze the production processes of a lingerie brand, with a focus on sustainable production and eco-design practices. The fashion industry plays a significant role in social, political, psychological, and environmental aspects. The study utilizes a qualitative approach, based on a case study and an interview with the brand owner. The research is grounded in the Eco-design Strategies Diagram, which seeks to classify the brand’s main product as sustainable. The analysis of production processes considers concepts such as sustainability, circular fashion, and the plus-size segment. The results highlight the eco-design practices adopted by the company, its commitment to sustainable production, and environmental responsibility. The study also addresses consumer awareness and the importance of transparency in production processes. It is expected that this work will contribute to the advancement of sustainable production in small and medium-sized companies in the fashion industry, promoting the integration of eco-design practices and environmental responsibility.