Integration of 4.0 Technology for Customer Service at the Huella-Verde Tourist Center in Pastaza-Ecuador

The purpose of this scientific article is to summarize the implementation of a process of adoption of various technologies in the hotel “Huella Verde” for the improvement of customer service. The starting point was the problem related to the scarce use of technologies as an element of operational and touristic support, based on this, the following research question was formulated: How to improve customer service in the hotel? In the methodological part, customers were investigated for their preferences and employees, both agreeing that the hotel needed more technician processes. It is considered that the internet should be implemented and technologies such as augmented reality, QR codes, and web pages should be adopted to put information related to the flora and fauna near the hotel. In the end, it is concluded that customer service can be improved based on the adoption of new 4.0 technologies in the hotel.