Innovations in Luxury Tourism: Developing a Novel Theoretical Framework

This study aims to provide an innovative theoretical framework based on a newly developed model in the context of sustainable luxury tourism. This qualitative research addresses the following question: What are the sustainability drivers that are emerging as the most significant triggers for luxury tourism? The study adopts a mixed-method approach based on Porter’s Diamond Model (PDM), Blue Ocean Strategy, and Drivers-Pressures-State-Impacts-Responses (DPSIR), supported by a systematic mapping study protocol (SMS), to analyze the credibility criteria used in rigorous field research. The studied criteria are composed of twenty items capturing competitive advantages and innovative factors to address a range of issues regarding sustainable luxury tourism. In its pilot version, the proposed innovative theoretical framework for sustainable luxury tourism can be considered the missing trigger, challenge, and opportunity for sustainable luxury tourism to develop its nature management and competitive governance model. An important aspect to highlight is that sustainable luxury tourism will work best if it is achieved through a focus on the elements of the Diamond Model, which aims at a new era of tourists who are more environmentally conscious and aware of the needs of local communities.