Principles and Values of Prospective Ergonomics and Its Approach to Creative Economy

Considering the complexity of the Fashion Industry’s Productive Chain and the socioeconomic and cultural panorama of Brazil, this work, the result of a literature review, aims to investigate whether the use of the fundamentals of Prospective Ergonomics, coupled with the prospection of scenarios, guided by the 17 UN Sustainable Development Goals, allows to scrutinize scenarios for the future of work in companies in the Creative Economy. Furthermore, it intends to understand how the Fashion Industry’s Productive Chain will be affected by the transformations in technological development in the future, contributing to a process of innovation and sustainable change in the organizational project. As a result, we expect to provide conditions for innovative projects with added value to products and services within the area of Prospective Ergonomics, aiming at competitive sustainability, productivity, effectiveness, and efficiency of organizations, through problem solving, generation and application of innovation processes. We emphasize that this work is configured as an initial reflection of the research. Therefore, it disseminates an embryonic academic provocation about the problem, considering the multiple challenges of researching Prospective Ergonomics and Creative Economy in a complex and polarized society. The methodological design adopted comprised exploratory research of a qualitative nature and the method chosen was Grounded Theory.