Strategy for Observing Trends: A Tool for Developing Analytical and Critical Skills of Fashion Designers

This work aims to present a strategy proposal for observing trends directed to the fashion industry based on free content available on the internet. Based on understanding some of the challenges of the fashion design practice in the post-industrial era, especially those related to the dynamics of trends, the strategy was structured and tested in a workshop with a group of students from a Fashion Design undergraduate course. From the results obtained, through observation during the workshop and two questionnaires, it is possible to conclude that the proposed strategy can be presented as a path for the development of the analytical and critical skills of fashion designers.