The Impact of Digital Marketing on SME’s Growth and Success as a Tool of Marketing Communication: A Case Study in Bahrain After the Pandemic

The purpose of this study is to examine the impact of digital marketing on the growth of SMEs by adopting digital marketing strategies in the Kingdom of Bahrain after the pandemic. This study is to determine the effect of digital marketing tools such as social media, emails, viral marketing, and others, on the establishment of successful SMEs businesses. Additionally, it seeks to explore the connection between SMEs and digital marketing by defining key components of the digital marketing strategy and how to apply them in small and medium-sized businesses from a marketing standpoint. This study will employ a structured questionnaire to determine the impact of digital marketing on sales improvement of SMEs in Bahrain. Digital marketing has positive impact on users experience into increasing sales revenues which has affected consumers buying decision online. The study’s findings will aid SMEs’ management and owners in considering digital marketing tactics as a crucial platform for promoting their brands. The suggestions for more research are connected, but possibly more specific in the context of Bahrain.