Social Factors Affecting Customers’ Orientation to Islamic Banks

The study is carried out for the purpose of examining the link between peer influence and religious motives as independent variables and bank customers’ orientation towards Islamic banks by applying the Social Influence Theory. The questionnaires were distributed to Southern West Bank individuals using random sampling methods. A total of 204 valid questionnaires were returned for analysis. Also, the analytical procedure employed was partial least square analysis (PLS). Analysis of data involved throughout southern part of West Bank of Palestine region indicates the peer influence and religious motives have a significant positive relationship with bank customers’ orientation towards Islamic banks. The outcome from the current study extended evidence for Islamic banks administration to maximize bank customers’ loyalty.