Antecedents and Consequences of Business Model Innovation: A Theoretical Model

The importance of business model innovation (BMI) in determining firm performance has been widely acknowledged. However, a comprehensive understanding of the antecedents that drive BMI is still lacking. This conceptual model aims to address this gap by proposing a relationship between learning orientation, absorptive capacity, and strategic flexibility and BMI. Our model suggests that firms with a strong learning orientation, high absorptive capacity, and high levels of strategic flexibility are more likely to engage in BMI. Moreover, we posit that BMI has a positive impact on firm performance, including financial and strategic outcomes. This conceptual model provides a foundation for future empirical research to test these relationships and shed light on the antecedents of BMI and its impact on firm performance.