Exploring Business Faculty’s Perception About the Usefulness of Chatbots in Higher Education

The study aimed to investigate the perceptions of business faculty regarding the usefulness of chatbots in higher education. The study focused on three main factors that would affect the acceptance level of faculty members in using chatbots in higher education including performance expectancy, perceived trust, and social influence. The survey research instrument was distributed to Business faculty internationally. A total of 120 responses were collected and analyzed. Based on the regression results, the study found that the acceptance level of faculty members in using chatbots in higher education is significantly affected by the chatbot performance expectancy, perceived trust, and social influence. The analysis indicated that Business faculty members perceived chatbots as useful tools in higher education. The study recommends that educational institutions should consider implementing chatbot technologies to enhance faculty engagement and support in the business discipline. Providing training programs and workshops to familiarize faculty with the benefits and functionalities of chatbots is essential to address any potential resistance to adopting these technologies. However, it is important to acknowledge the limitations of the study. The study focused specifically on business faculty; therefore, the results may not be fully applicable to other educational contexts or faculty members from different disciplines.