Effect of Social Networking Advertisements (SNAs) on Attitudes and Purchase Intention Towards Brand Products

The current study is emphasized on to examine the how the social networking advertising effects on the attitudes and intentions to buy branded items. Advertising has become much more popular among businesses and consumers every day. Consumer attitudes regarding social media advertising are influenced by a number of variables. Numerous elements have a significant influence in affecting customer perceptions of consumers with respect to social media promotions. The emphasis of this investigation is to design and to test the existing model that shows how three positive features of social networking advertising sites (SNAs) which are influence the formation of optimistic attitudes among viewers. This investigation examines the characteristics of internet ads and their impact on client buying decisions. Previous research, on the other hand, has discovered various features of internet advertisements in terms of client buy intent and attitude. With the aid of this research, a completely new idea of consumer purchasing intent in relation to social media advertising has been established. This investigation has demonstrated that the impact of social networking advertisements varies based on the stage of a user's purchase decision making, when they are buying a product or service from various social media networks.