The Key Elements of Business Models of Slovak Retail Companies as a Basis for Their Ability to Respond to European Challenges in Terms of Environmental, Social, and Economic Aspects of Their Value Offer for the Customer

The business model or economic model is a key element in the success of any business. It determines how a company generates profits to be profitable. The article focuses on identifying key elements of business models of Slovak retail companies, which characterize the change in the way they do business. The article provides an overview of the above issues in terms of selected forms of retail stores in Bratislava, whose sales area exceeds 700 m2 and which supply most of the population of the capital. The article presents the results of the primary research carried out in 2022. At the same time, it lists as major retailers the ways in which they seek to revive demand in the economy in the context of pandemic SARS-CoV-2. The article uses methods of logical deduction based on a critical analysis of available secondary resources and quantitative research findings. The article also provides suggestions for further research into new business models of Slovak retail stores. The article is a follow-up to the project VEGA 1/0012/22 Innovative business models of retail outlets based on geomarketing data and their influence on the creation of the value base offer and food retail chains in the digital period.