Analysis of Macedonian Legislation Related to Viticultural Geographical Indications

The research was conducted with the aim of determining the characteristics of the legislation related to wine geographical indications and their importance for the Macedonian economy, especially for the wine industry. Applied methods: normative, legal, historical. The authors also assessed the differences and similarities between trademarks, appellations of origin, and geographical indications for distinct types of goods and services. The article points out that, from an economic point of view, geographical indications for wine create value because consumers are ready to pay a higher price since the product is linked to a specific geographical region. The results indicated the importance of the continuous education of organizations, the business community, and other factors to boost the protection of geographical indications in Macedonia.