Allure of the Temporary. How Is a Value?

The allure of temporary values is explored in Chap. 3 , building upon the concept introduced earlier. The chapter delves into the intricate relationship between values, their quantifiability, and their potential for universal applicability. Despite the challenges of precisely quantifying or categorizing values, they retain a powerful influence on human behavior and decision-making. The chapter contends that values, particularly moral values, possess a unique ability to motivate and justify actions, often reshaping priorities and perspectives. This interplay between moral and economic values leads to a proliferation of new values as a response to differing moral standpoints. The chapter also investigates how values are invoked in everyday communication, examining their role in shaping individual choices and collective identities. Overall, the chapter highlights the complex dynamics of values, their mutable nature, and their impact on human interactions and societal structures.