A Paradigm Shift in Key Dimensions Contemplated for the New Product Development Process in Video Conferencing Services

Innovation is the fittest method for accomplishing it better in the current business environment. Innovation is one way to attain corporate success. Additionally, it is a tool for expanding the company's scope to compete in the current market. Analyzing behavior models, discovering critical variables that influence the new product development process, and constructing models for those critical variables are the study's main goals. An extensive literature review was done to better comprehend the particular domain. The “plan and action gap,” or the difference between what people consider or plan and what actions they take for it, is one of the biggest gaps found through literature evaluations. The plan-action gap must be taken into account during the process of creating new products for business initiatives to succeed and for a change in paradigm survival. The development and addition of new features for video conferencing services are enhanced by determining the requirements of the majority of users (lead users). Data from the lead users collected for this article will aid in the new video conferencing service product development process in producing better outcomes. Using a standardized questionnaire, primary data have been gathered from the field. A Likert five-point scale and categorical items make up the research questionnaire. A Likert five-point scale and categorical items make up the study questionnaire. There are two sections on the questionnaire form. The segment opens with a description of the lead users’ demographics, which is followed by a list of the major variables that have an impact on how new products are developed. The lead users have been identified by the researchers using judgmental sampling techniques. The ‘thought and action gap’ in the creation of novel video conferencing services products is addressed in this study.