The Potentiality of Indian Handicrafts to Be Projected as a Luxury Good to the World

This article is an effort to examine the lacuna in making handicrafts of India as luxury goods. Certain features that are ingrained in a luxury good is compared with Indian handicrafts. The richness of Indian handicrafts is it’s diversity. This is a vast opportunity to tap. If India does not make use of the potential, some other country will make use of it as is evident from the claim over geographical indications. Indian handicrafts are not used nor preferred by the common man. It is branded as a prized possession only for the rich. However, the rich do not prefer it much since they do not perceive it as a luxury good. This article finds out as to how to bridge that gap.