Consumption of Millets and Its Determinants in Bangalore

Millets are coarse grains with high nutritious values. It is a choice of traditional Indian households. Millets are gaining back their due status with more people coming back to the choice of grains in their lifestyle. Reasons are plenty, such being high nutritious content, gut health, weight management, cardiovascular health etc. to name a few. This study carried out in the city of Bangalore, India depicted the interest of the consumers in millets owing to these factors. Consumers consume Millet irrespective of their family incomes. This study carried out in the city of Bangalore, India, intended to study the factors affecting the purchase and consumption of millet. Several factors determine the consumption of millets including health factors, family traditions and increasing awareness about millets among the younger population. The International Year of Millets in 2023 is a move towards promoting millets for consumption and production. Millets can lead forward towards sustainable development. There is a potential area of growth both in terms of cultivation and sales of millets.