The Effectuation Approach of Micro-enterprises in Malaysia: Conceptual Paper

Despite the significant amount of past studies on entrepreneurship, the COVID-19 pandemic, which has drastically altered business practices and company models, makes some existing studies inapplicable, especially regarding SME performance. The aim of this study is to identify whether the co-creation partnership, means (What I know) and technological capabilities affect the performance of micro-enterprise during post-pandemic. The main gap the authors want to fill is the lack of studies involving the micro enterprises’ performance during the post-pandemic using the effectuation and dynamic capabilities theory. 384 local enterprises’ surveys will be analyzed using PLS-SEM version 3. This article can be used as a new reference for future studies by academicians. Micro business owners also can be benefitted from this study in order to do any decision making in future. Despite the significant amount of past studies on entrepreneurship, the COVID-19 pandemic, which has drastically altered business practices and company models, makes some existing studies inapplicable, especially regarding SME performance. The aim of this study is to identify whether the co-creation partnership, means (What I know) and technological capabilities affect the performance of micro-enterprise during post-pandemic. The main gap the authors want to fill is the lack of studies involving the micro enterprises’ performance during the post-pandemic using the effectuation and dynamic capabilities theory. 384 local enterprises’ surveys will be analyzed using PLS-SEM version 3. This article can be used as a new reference for future studies by academicians. Micro business owners also can be benefitted from this study in order to do any decision making in future.