A European Perspective on Innovation Management a Semi-structured Model for the Corporate Innovation System (CIS)

The new paradigm of digitalization represents disruptive changes for organizations around the world. Companies are facing with highly intense competition. In order to survive and achieve sustainable competition advantage, strategic innovation management becomes essential. In this regard, one of the most significant issues is to design and apply a model that includes a clear roadmap to implement innovation principles and activities to ensure innovation capability and performance of businesses. The first part of the chapter presents state-of-the-art literature on existing innovation management terminologies and models. The other parts provide a semi-structured corporate innovation system (CIS) model and its dimensions. The proposed semi-structured CIS model is articulated in terms of the model dimensions and their instantiations along the rich associated experiences gained via best practices of the successful nationwide innovation program. The proposed CIS is a holistic model that creates value by establishing strategic, cultural, and organizational infrastructure for innovation management. The CIS model provides a roadmap from initial evaluations of innovation performance and strategy formulation to implementation. Besides, the model enables us to customize the roadmap based on six dimensions and 20 key target indicators according to company needs and structure. It is a unique model as it aims to establish a system based on the requirements and readiness of organizations.