TechnoFashion2Sustainability. Digital Tools, Modular Strategies and Participatory Design Approach to Brand Engagement and Customized Solutions

Participatory design practices allow users to understand and experience products more deeply. How, what, and why emerge as meaningful questions to answer collaboratively, strengthening the link between creators, companies, and consumers. As one of its results, companies have been adapting to the consumer market by allowing users to participate in the design of their own products. In this chapter, as an ongoing research project, two case studies are analyzed, helping to understand how companies promote the consumer's enrolment in the design, and their engagement with the creative part of future products and services through technology. Using a qualitative methodology, we seek to understand how modular design allows consumers to create more innovative, creative, fun-allocated pieces and how it could work as a design strategy for more sustainable marketable solutions and user behaviors. The main conclusion shows us a new creative sphere where the consumer has a critical role in developing future things emotionally bonded.