Motivations of Business Ecosystem Participants for Value Co-creation: An Overview

Business ecosystems serve as hubs, where value is co-created by multiple stakeholders, rather than single entities. The motives that drive participants to join an ecosystem need to be explored, for the sustainable development of the network. Furthermore, the connection between these intentions and the roles that each participant takes up is also a key point in the exploration of the value co-creation process. In this study, an overview of the above research areas is presented. Along with the ecosystem stakeholders’ motivations, the basic structure of role sharing is discussed. What is more, the adoption of i* modeling framework is researched and identified as the best modeling framework for the stakeholders’ intentions, goals, and relationships. The more analytical interconnection between roles and motivations is left to be investigated in the future, as is as the adaptation of i* model in an actual ecosystem framework.