Increasing the Use of Social Networks by Businesses and Their Crucial Role in the Creation of Online Stores, Modeling and Optimization

The rapid changes that are taking place in the IT sector bring a series of changes that affect commercial companies. Businesses are required to meet the demands of the modern environment which is constantly changing and in which the competition is constantly escalating. E-commerce is a modern method of promoting products and services with rapid development in the field of internet. E-commerce has been adopted not only by large companies but also many individuals—family businesses have integrated it into the wider context of their activities. The speed and ease with which buying and selling can take place rank e-commerce high in the preferences and activities of internet users (Horch et al., An e-shop analysis with a focus on product data extraction. Springer, 2017; Koumparoulis DN, Int J Econ Manag Soc Sci 2:31–36, 2013).