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Business Strategy to Increase Profit and Customer Base Using Eco-Advertising, Modeling and Optimization

  • Dimitrios M. Mastrakoulis,
  • Dimitrios K. Nasiopoulos,
  • Dimitrios A. Arvanitidis,
  • Elli C. H. Zara,
  • Panagiotis Trivellas,
  • Catherine Marinagi

摘要

In recent years, there has been an increase in reporting on research in the field of eco-innovation, “green” innovation, or innovation in the field of sustainable development in digital marketing. To meet the challenge of sustainable development, companies need to balance economic, social and environmental performance.