From Big Data to Big Insights: A Synthesis of Real-World Applications of Big Data Analytics

The constant changes and advancement in technology have drastically improved real-world applications in diverse industries such as healthcare, financial, education, sports, retail, and manufacturing, among others. Several domains such as marketing and logistics are using big data to make better decisions and gain competitive advantage (Du et al., Gen Hosp Psychiat 67: 144, 2020; Idemudia et al., Using information technology advancements to adapt to global pandemics. IGI Global, 2022; Handbook of research on IT applications for strategic competitive advantage and decision making. IGI Global, Hershey, 2020). This book chapter provides insights and understanding, through a selective review and synthesis of real-world applications, on how different companies and/or industries are using big data analytics to facilitate more effective and efficient organizational decision-making in this new era. This chapter also discusses the implications for theory and practice in the big data age, including recommendations and ethical considerations (Loebbecke and Galliers, CAIS 49(1): 22, 2021) for real-world applications of big data analytics.