This entry examines the crucial shift from mere visibility to genuine inclusion of disability within contemporary advertising landscapes. It navigates the historical trajectory of disability portrayals, revealing a movement from invisibility and stereotypical caricatures towards more frequent, yet often still superficial, depictions. Through critical analysis, this entry underscores the imperative of moving beyond tokenistic representation to embrace authentic narratives that reflect the lived experiences and multifaceted identities of disabled individuals. It posits that true inclusion necessitates not only increased visibility but also a fundamental reimagining of advertising processes, advocating for the active involvement of disabled creators and consultants to ensure genuine and respectful portrayals. To propel the industry forward, this entry calls for a concerted effort from advertisers to prioritize disability awareness and accessibility, for consumers to demand authentic representation and support inclusive brands, and for advocates to continue driving systemic change and fostering accountability. Ultimately, it envisions a future where advertising not only reflects the diversity of human experience but actively champions disability inclusion as a source of creative strength and societal enrichment, contributing to a more equitable and representative world.